Tile - Floor/Wall
American Olean
Ceramic Tile
It's your environment. And it's up to you to make it your own. At American Olean, we've made it easy to do just that. We've divided our product line into four distinct categories,…
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Product Summary
It’s your environment. And it’s up to you to make it your own. At American Olean, we’ve made it easy to do just that. We’ve divided our product line into four distinct categories, each with a look and style all its own. Once You have found just the right tile, then prepare to create your perfect environment. Because no one knows how to do just that better than you.
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Aqua Mix
Cleaners
Aqua Mix cleaners are specially formulated to provide the perfect cleaning solution for any stone, tile, and grout surface.
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Product Summary
Regular cleaning of a surface is important to preserve its beauty. However, general purpose cleaning products, especially those containing lemon, acid, bleach, or vinegar, can damage or etch the surface. Aqua Mix cleaners are specially formulated to provide the perfect cleaning solution for any stone, tile, and grout surface.
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Aqua Mix
Problem Solvers
Aqua Mix removes tough, deep-set stain, strips old sealers and adhesives, and cleans up grout haze.
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Product Summary
Occasionally stone, tile, and grout needs a specific solution to a difficult problem; whether it is a new or old installation. Removing a tough, deep-set stain, stripping old sealers and adhesives, or cleaning-up grout haze, will require the use of one of Aqua Mix's user-friendly problem solving products.
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Aqua Mix
Sealers
Aqua Mix products protect the surface by putting a stain resistant barrier between the contaminate and the stone, tile, and grout.
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Product Summary
Natural stone, tile, and grout are durable surfaces, however if not properly treated with a protective sealer, they are easily susceptible to staining. Sealers protect the surface by putting a stain resistant barrier between the contaminate and the stone, tile, and grout allowing reaction time to clean the surface.
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Aqua Mix
Stains & Colorants
Aqua Mix grout colorants are easy to apply and seal, restore, and re-color grout.
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Product Summary
No need to dig out and replace dirty and stained grout. Aqua Mix's Grout Colorant products are easy to apply and seal, restore, and re-color grout. They also help prevent future discoloring and stains and make ongoing maintenance a breeze.
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Aqua Mix
Stone Restoration
Use Aqua Mix products to bring back the life and beauty to dull, scratched or etched, and neglected natural stone.
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Product Summary
Bring back the life and beauty to dull, scratched or etched, and neglected natural stone with Aqua Mix's stone restoration products.
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Crossville Inc.
Porcelain Stone® Tile
Crossville, Inc. manufactures and distributes premium Porcelain Stone® tile throughout the United States.
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Daltile
Tiles & Stone
The tile selection offers unique ways to express our own style and personality throughout your home.
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Product Summary
Daltile is known for trendy, award-winning design and unrivaled assortment of wall tile, floor tile, and countertops. From ceramic, porcelain, glass, and natural stone, in countless colors and sizes, we have a tile for every style and every space, even outdoors.
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East Coast Tile
Tile
East Coast Tile is one of the largest importers of tile and stone in the United States, and offers the largest wholesale selection of product available on the East Coast.
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Product Summary
East Coast Tile is one of the largest importers of tile and stone in the United States, and offers the largest wholesale selection of product available on the East Coast. As industry experts, we carry an extensive selection of ceramic, porcelain, natural stone, metal, glass, mosaics and accent tiles imported directly from around the world. With a particular focus on premier European and American manufacturers, our products are always on the cutting edge of design trends. In addition to our vast collections, we also provide a wide variety of setting materials, sealers, maintenance products and installation tools at competitive pricing in order to provide full service selections to any of your end users, from contractors to homeowners.
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Florida Tile
Ceramic & Natural Stone Tile
Florida Tile, Inc. is a world-class manufacturer and distributor of porcelain and ceramic wall tile, as well as natural stone and decorative glass and metal tiles.
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Product Summary
Florida Tile, Inc. is a world-class manufacturer and distributor of porcelain and ceramic wall tile, as well as natural stone and decorative glass and metal tiles. For over 50 years, Florida Tile has consistently taken the lead as an innovator by implementing new technology, delivering high quality products and protecting our indoor and outdoor environments.
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James Hardie - HardieBacker® Backerboard
HardieBacker® Cement Board
HardieBacker® Cement Board’s unique cement formulation and structure provide the ideal combination of strength, uniform composition and performance that no other backer…
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Product Summary
HardieBacker 1/4" Cement Board - This light, simple-to-cut, no-mesh board features our exclusive EZ Grid® recessed fastener pattern, making installation even easier.
HardieBacker 500 Cement Board - HardieBacker 500 cement board is resistant to damage from moisture. Its smooth surface allows for finishing with paint, wallpaper or texture.
HardieBacker® Cement Board with HydroDefense™ Technology is the First and Only Waterproof Cement Backer Board. HardieBacker® Cement Board with HydroDefense™ Technology provides the unmatched strength, ease of use, and excellent tile adhesion you’ve come to expect from HardieBacker®—now with a waterproof composition throughout the board.
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Johns Manville
Tile Backerboard
GoBoard® by Johns Manville is an ultra-lightweight, waterproof and durable tile backer board that is easy to cut and install.
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Product Summary
GoBoard is engineered and tested for strength and durability, yet can be cut right where it’s installed using a utility knife. Plus, it's up to 80% lighter than traditional boards. Installation time is reduced because waterproofing is built-in, eliminating extra steps since only board joints and fastener locations need to be sealed.
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Laticrete
Grout
The experts at LATICRETE have developed revolutionary tile grout technology to solve a myriad of age-old installation grout problems while simultaneously adding…
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STONETECH®
Surface Care Products
LATICRETE® STONETECH® offers surface care products that are innovative and easy-to-use solutions designed to protect, clean and transform.
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Product Summary
LATICRETE® STONETECH® offers surface care products that are innovative and easy-to-use solutions designed to protect, clean and transform. The complete line of stone, tile, and masonry and grout care and maintenance products will preserve natural stone and tile countertops, floors, walls and other installations for generations to come.
Construction and Materials
The STONETECH® brand, offered by Laticrete, provides a range of care products designed for the protection and maintenance of various surfaces. These products are specifically formulated for applications including Tile - Floor/Wall, Countertops & Surfaces, and Masonry & Concrete.
Product Construction and Materials
STONETECH® care products are engineered with advanced formulations to offer effective solutions for cleaning, sealing, and protecting surfaces. While the specific construction and materials vary depending on the individual product within the STONETECH® line, the overarching principle is the use of high-quality chemical compounds designed to interact with and enhance the performance and longevity of the treated materials.
- For Sealers: These products typically utilize penetrating chemistries that work to create a barrier against staining agents without significantly altering the natural appearance or breathability of the surface. Common active ingredients in penetrating sealers can include silanes, siloxanes, and fluoropolymers, chosen for their ability to repel water and oil-based stains.
- For Cleaners: STONETECH® cleaners are formulated to effectively remove specific types of soil and grime. This can involve a range of pH levels and cleaning agents, from mild, pH-neutral solutions for routine maintenance to more aggressive formulas designed to tackle tough stains like grease, mold, and mildew. The selection of cleaning agents is tailored to be effective on stone, tile, and masonry without causing damage or etching.
- For Enhancers/Coatings: Some products may offer enhanced color and protection. These formulations can include resins or polymers that not only provide a protective layer but also deepen the natural color and/or impart a sheen to the surface.
The core construction of these products involves careful blending of solvents, surfactants, polymers, and active treatment agents. The goal is to deliver performance that is both potent and safe for the intended substrates, ensuring that the treated surfaces maintain their aesthetic appeal and structural integrity over time.
Features and Benefits
STONETECH® by Laticrete offers a comprehensive line of professional-grade care products designed to protect and maintain the beauty of natural stone, tile, grout, and masonry surfaces. Engineered for superior performance, these solutions deliver effective cleaning, sealing, and restoration, ensuring long-lasting durability and aesthetic appeal for both residential and commercial applications.
Core Advantages:
- Professional Strength Formulas: Developed with advanced technology for optimal results.
- Surface Protection: Guards against stains, water, and daily wear.
- Enhanced Aesthetics: Restores and maintains the natural look and vibrancy of surfaces.
- Versatile Applications: Suitable for a wide range of materials including natural stone, tile, grout, and masonry.
- Ease of Use: Designed for straightforward application by professionals and discerning homeowners.
STONETECH® products are meticulously formulated to address the unique needs of various porous and non-porous surfaces. From powerful cleaners that tackle tough grime and grout discoloration to impregnating and surface sealers that provide robust protection, the STONETECH® range ensures your investment in beautiful surfaces is protected for years to come.
Product Categories and Their Benefits:
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Tile - Floor/Wall (Care Products)
- Cleaners: Effectively remove dirt, grease, soap scum, and other common household contaminants without damaging delicate tile surfaces. They are formulated to penetrate and lift grime, restoring the original sheen of your floors and walls.
- Sealers: Enhance the longevity and ease of maintenance for tiled areas. These sealers penetrate the grout and porous tile surfaces, creating a barrier against stains and moisture, thereby preventing discoloration and damage.
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Countertops & Surfaces (Care Products)
- Cleaners: Gentle yet effective formulas designed to clean natural stone and engineered countertops. They remove everyday spills and marks without etching or dulling the finish, preserving the luxurious appearance of your surfaces.
- Sealers: Crucial for protecting countertops from common kitchen and bathroom spills, such as oil, wine, and acidic substances. These sealers create an invisible barrier that repels liquids, significantly reducing the risk of permanent staining and etching.
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Masonry & Concrete (Cleaners / Solvents)
- Cleaners: Powerful solutions engineered to remove efflorescence, mortar smears, rust stains, and general dirt from masonry and concrete surfaces. These cleaners are designed to work effectively while minimizing damage to the substrate.
- Solvents: Specialized products for addressing stubborn contaminants like paint, adhesives, and oil stains on masonry and concrete. They provide targeted cleaning power for tough challenges, restoring the integrity and appearance of these durable materials.
By utilizing STONETECH® care products, you invest in the preservation of your surfaces. The sealers, in particular, are a cornerstone of the product line, offering peace of mind by creating a protective shield that simplifies cleaning and maintenance routines. STONETECH® ensures that the natural beauty and structural integrity of stone, tile, grout, and masonry are maintained with professional-grade solutions.
Price Tier
Market Position: Mid-Range ($$)
STONETECH® products generally offer a strong balance of performance and value, sitting above basic cleaners but below highly specialized or architectural-grade protection systems. Compared to budget-friendly cleaners that might offer temporary protection, STONETECH® provides more durable and tailored solutions for various stone and tile surfaces.
Key Value Drivers:
- Material Composition/Grade: Formulated for effective cleaning and sealing of a wide range of natural stone, tile, and masonry. This includes tailored solutions for specific stone types like granite, marble, and limestone, ensuring compatibility and protection without causing damage.
- Longevity and Warranty Coverage: While specific product warranties vary, the STONETECH® line is designed for enhanced longevity of the treated surface's appearance and integrity. Their sealers, for example, typically offer protection for extended periods, reducing the frequency of reapplication compared to less robust options.
- Installation Labor Complexity or Included Features: The products are engineered for ease of use by homeowners or professional installers. They typically require straightforward application methods such as spraying, wiping, or rolling, minimizing specialized labor costs and complexities.
Best Suited For: Homeowners seeking reliable and effective protection and cleaning solutions for their natural stone and tile installations, looking for a step up from basic DIY products for a well-maintained and long-lasting finish in their homes.
Styles
STONETECH® by Laticrete offers a comprehensive range of style options designed to protect and enhance the natural beauty of various stone surfaces. Whether you're working with countertops, floors, or walls, STONETECH® provides solutions that cater to both aesthetic preferences and functional needs, ensuring your installations maintain their pristine look for years to come.
The core of STONETECH®'s style offerings lies in its ability to preserve and accentuate the inherent characteristics of natural stone, tile, and masonry. Their product line is categorized to address specific applications, ensuring optimal performance and desired visual outcomes. These categories include:
- Tile - Floor/Wall (Care Products): This range focuses on maintaining the appearance and integrity of stone and tile in high-traffic areas and vertical installations.
- Countertops & Surfaces (Care Products): Dedicated solutions for protecting and enhancing the visual appeal of kitchen countertops, bathroom vanities, and other decorative surfaces.
- Masonry & Concrete (Cleaners / Solvents): Products formulated to clean and prepare masonry and concrete surfaces, often as a preparatory step before sealing or for ongoing maintenance.
Within these categories, STONETECH® provides various formulations designed to achieve different stylistic effects. While specific product names and detailed descriptions are proprietary, the general style options encompass:
- Enhancement Sealers: These products are designed to deepen and enrich the natural color of stone, giving it a richer, "wet look" appearance. This is ideal for stones like granite, marble, and slate where a more vibrant and dramatic look is desired. The enhancement is achieved without altering the stone's texture.
- Natural Look Sealers: For those who prefer to maintain the stone's original color and finish, natural look sealers provide protection without altering its appearance. These sealers penetrate the stone to create an invisible barrier against stains and moisture, allowing the stone's natural beauty to shine through.
- Surface Sealers: These sealers form a protective layer on the surface of the stone, offering excellent stain resistance. They are particularly effective for porous stones and can contribute to a slightly more uniform sheen.
- Cleaners and Solvents: While primarily functional, the selection of the appropriate cleaner and solvent can also contribute to the overall aesthetic by effectively removing unwanted grime, efflorescence, and other blemishes that can detract from the stone's natural beauty. Different cleaners are formulated for specific types of stains and residues, ensuring the surface is returned to its intended visual state.
The STONETECH® product line is developed to work harmoniously with a wide array of natural stone types, including but not limited to marble, granite, limestone, travertine, slate, and quartzite. Their commitment to quality ensures that the chosen style option will not only enhance the visual appeal but also provide long-lasting protection against the rigors of daily use and environmental factors.
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MAPEI
Admixtures, Grouts & Sealers
Mapei's tile and stone installation products include admixtures, grouts and sealers.
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Product Summary
Mapei's tile and stone installation products include admixtures, grouts and sealers.
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Mirage
Ceramic Granite Tile
The innovative material combines the quality and practicality of industrial ceramics with the ductility and charm of natural stone.
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Schluter Systems
Edge Protection & Transition Profiles
Schluter System's innovative solutions for ceramic and stone tile installations provide protection where tile is bordered by carpet, at expansion joints, outside corners of tiled…
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Schluter Systems
Underlayment Membrane
Schluter System's soft polyethylene is covered on both sides with a special fleece webbing to anchor the membrane in the thin-set mortar.
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Product Summary
Today's Schluter Systems installation systems allow the incorporation of ceramic and stone tile on virtually any surface. In addition to traditional projects such as bathrooms and kitchens, popular tile applications now include countertops, exterior balconies, and even bedrooms.
Schluter-KERDI is a bonded waterproof membrane with limited crack-bridging capabilities. It is made of soft polyethylene, which is covered on both sides with a special fleece webbing to anchor the membrane in the thin-set mortar.
Schluter-DITRA is a polyethylene membrane with a grid structure of square cavities, each cut back in a dovetail configuration, and an anchoring fleece laminated to its underside.
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